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New Directions for Design? Seminar Nov 22

News: Oct 24, 2016

In connection to the Michael Treschow Scholarship award, Business & Design Lab invites you to an afternoon seminar, together with SVID, Swedish Industrial Design Foundation, Chalmers and ADA.

Since 2003 Michael Treschow awards SEK 100.000 to a promising design student. Last year one of them was a design student studying at HDK. We are therefore happy that this year’s scholarship will be handed out at HDK in Göteborg and want to take this opportunity to reflect upon the future of design – and designers.

Who will receive the scholarship this year? But interesting to ask is also: who will receive the scholarship in ten years (we hope that the scholarship is then still awarded)? During the last decades design has been increasingly recognized for the value it produces in companies and also in the public sector’s organizations. Design has gone from material products to digital, immaterial services. Open design and participatory design make users to co-designers. What roles will the educated designers then have in the future? Can we see any trends in design work, design research and in the education of designers? At this seminar some of the central actors will reflect around the theme of new directions for design.

The seminar is free of charge but there is limited number of seats and registration is needed not later than 18 november: info@adasweden.se

Place: HDK, Aulan, Kristinelundsgatan 6-8, Göteborg


Coffee and registration

Ingrid Elam, Dean Faculty of Fine, Applied and Performing Arts, University of Gothenburg

Are we really all designers? Introduction to seminar by
Lisbeth Svengren Holm, BDL and Robin Edman, SVID

Design in one social context:
- Child Culture Design: Carl Johan Skogh, HDK

Design in a technology context:
- Design Thinking: Lisa Carlgren, Chalmers

Design in a research context:
- Emerging trends in design + management research: Anna Rylander Eklund, HDK
- Accounts of ethics of Design: Andrew Whitcomb, Veryday

16:30 Break with refreshments


Design as a catalyst for change: Henning Rylander Eklund, HDK

Policy designer: New roles for designers in public organizations: Christian Bason, Danish Design Centre

Panel discussion led by Christian Bason:
What roles will designers play in the near and far future?
In the panel: Michael Treschow, Anna Rylander (HDK) Annie Hjälmeford (HDK) Johnny Friberg (HDK) Maria Elmquist (Chalmers) Ulises Navarro Aguiar (Handelshögskolan)

Synthesis of design and management in Education: Per Cramér, Dean, School of Business, Economics and Law, University of Gothenburg
Scholarship award Michael Treschow

18:30 -19:00 MINGEL
Participating speakers, discussants and audience.



Participating in the programme are:
Andrew Whitcomb, design researcher at Veryday
Anna Rylander Eklund, HDK, senior lecturer in design management, head of the research project DESMA
Annie Hjälmeford, master design student, Child Culture Design, Michael Treschow Scholarship 2015
Carl-Johan Skogh, designer, senior lecturer in product design, Director of the master programme Child Culture Design
Christian Bason, CEO Danish Design Centre
Henning Rylander Eklund, senior lecturer in design, Director of the master programme Business & Design
Ingrid Elam, Dean, professor in literature, Faculty of Fine, Applied and Performing Arts
Johnny Friberg, Associate Professor in Design, Deputy Head of Academy, Head of Dept. Design
Lisa Carlgren, assistant professor, Chalmers
Lisbeth Svengren Holm, professor in design management, HDK, Director of Business & Design Lab
Michael Treschow
Per Cramér, Dean, School of Business, Economics and Law
Robin Edman, CEO, SVID, Swedish Industrial Design Foundation
Ulises Navarro Aguiar, industrial designer, DESMA PhD Candidate, School of Business, Economics and Law
You – participating in the discussion


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