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Community driven Destination Design: examples from Iceland

News: Nov 10, 2017

Many cities, towns, regions and countries want to attract more tourists, visitors, as well as new residents and businesses. There may be hidden or forgotten resources that may be potential for renewed development and recovery. A side effect is that it also current residents will become more aware of and talk proudly of its own region’s attractions. Destination design is a concept and a tool to gather the different actors in a region to develop and co-design a sustainable and attractive destination. What is then ”destination design” and how can it be used to develop attraction for a place.

Daniel Byström. Foto: Sara WinsnesMeet Daniel Byström, a designer who has worked with destination design with focus on dialogues and co-creation to develop destinations that are attractive for both visitors and residents. Daniel works since several years with Austurland in Iceland, where he has received a deep insight into what challenges and possibilities a destination meets when tourism increases.
- Austurland is the Icelandic name of east Iceland but also the name of the destination we have created and is operated by a DMO (Destination Management Organization), which is part of Austurbrú, the regional development organization for eastern Iceland. I also work through my involvement in East Iceland with the national perspective, called DMP - Destination Management Planning …

BDL Lisbeth Svengren Holm – Lisbeth.svengren.holm@gu.se and CTF Erik Lundberg erik.lundberg@handels.gu.se

Lunch hour seminar Wednesday 29 November 12-13 with Daniel Byström arranged by Business & Design Lab (BDL), Center for Tourism (CFT) and ADA Sweden.
Place: Handelshögskolan, Vasagatan 1, room D32
Free of charge but limited seats, so please register at info@adasweden.se by 2017 11 24


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