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The Problem with Problems. Reframing and Cognitive Bias in Healthcare Innovation.

Research profile seminar

Seminar with Samantha Hookway, lecturer at HDK

Design Thinking (DT), well-branded in the world of innovation, is typically defined as a methodology for problem-solving stemming from the way designers think and do. However, from a cognitive science or social psychology perspective, DT can be viewed as a process for overcoming cognitive bias in decision-making (Liedtka 2015).
The purpose of this study is to better understand how cognitive biases influence the way decision-makers frame problems and the impact of DT methods to reframe the problem. Specifically, this relationship was investigated through a comparative analysis of nine healthcare innovation projects and two in-depth case studies. Thus, asking (1) is the problem really what people think it is, and if not, why? and (2) which methods are most useful in exposing misunderstandings and reframing the problem? The cognitive difference between the original and the reframed problem is further propositioned; resulting in the theoretical concept of reframing distance and reframing space.

Practical details
Fika will be served. Email elena.raviola@gu.se if you are coming and if you have any food allergy by June 9.

Lecturer: Samantha Hookway, universitetsadjunkt på HDK

Date: 6/11/2019

Time: 12:00 PM - 2:00 PM

Categories: Design, Research

Organizer: HDK - Högskolan för design och konsthantverk

Location: HDK, Kristinelundsgatan 6-8
meddelas senare

Contact person: Elena Raviola

Page Manager: Pia Ahnlund|Last update: 3/24/2009

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