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Katharina Wetter Edman

Author

Katharina Wetter Edman

Title

Service Design - a conceptualization of an emerging practice

Content

Service design is an emerging design practice with an interdisciplinary heritage. Most previous research has been based on what service designers do; with the increased academic interest in service design over the past decade, the time has come to conceptualize the underlying discourses.

The main purpose of this thesis is to contribute knowledge to the emerging service design discourse through conceptual comparisons of key concepts in the design and service management literatures. This theoretical licentiate thesis consists of a main body text, a Kappa, situating two previously published papers in the research context. The conceptual framework encompasses areas of design research, including design thinking, service design and design management. These areas are related to management research, with a specific focus on service marketing/management, including Service-Dominant logic and service innovation.

This framework leads to an understanding of service design practice as a continuously repositioning activity. The thesis argues that the relation between service marketing/management and service design is complementary, particularly in tools and methods for user involvement and co-creation, and therefore the relation is mutually productive.

It further argues that design practice can help realize Service Dominant logic, and a service perspective can help open up new positions for design practice. In sum, this thesis contributes knowledge that enriches the understanding and relevance of service marketing/management for the design discourse and vice versa.

This is thesis no 30 in the ArtMonitor series.

ISBN: 978-91-978477-8-0

Language

This dissertation is in English.

E-publication

This licentiate thesis is e-published in GUPEA (Göteborgs universitets publikationer - Elektroniskt Arkiv). Download the thesis here.

Page Manager: Anna Holgén|Last update: 1/26/2016
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